Choi Jeonghwa was born in 1961 in Seoul, where he continues to reside. In addition to working as an artist, he is also an art director and interior designer. Drawing on images and ideas from the everyday life of people and the city, he creates large-scale works of art that are both comic and vibrant, yet also make the viewer aware of new perspectives. Among his many contributions to international exhibitions, the flower-tree sculpture he made for the Lyon Biennale 2003 remained on display after the event and became a much-loved symbol of the city. Recent major group exhibitions and festivals include the Honolulu Biennial 2017 and Saitama Triennale 2016.